Street Team

A subset of brand ambassadors

If you’re young, gregarious and hopelessly smiley, you could be part of a street team! Street teams represent the client’s brand in the most direct way. So the experiential designer is responsible for deciding what they’re going to do, how they’re going to dress and what they’re going to say.
I always leaned on the fashionistas seated around me to help select brand ambassador attire. But when Target teamed up with Tide/Gain to drive shoppers to their Brooklyn store, I dreamed up these bubble-blowing backpacks.
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