Who’s got time for all those syllables in “presentation”? We devoted hours to crafting effective presos, knowing the key to selling good work is enabling the client to visualize it. Every page has to speak for itself, especially when you’re presenting remotely—you just know they’ve looked through the whole PDF before you get past your introduction.
One of two design directions created for BASF at the 2015 International Seed Federation conference in Poland. LEFT: the core idea and a moodboard to set the stage. ABOVE: scale mock-ups help the client visualize the physical presence of their branded assets.
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