User-generated adoration is often the goal of XE projects. Create an irresistibly sharable experience, and people will post, tweet and snap your message up and down the internet.
We helped Target build brand affinity with a social media campaign aimed at alleviating the Monday blahs. BAs in key markets performed random acts of kindness like paying for coffee and lunches, handing out bus passes and more.
Three thousand individual engagements multiplied into 844,145 social media impressions. Not bad for a Monday.