Compendium of Experiential Design Learnings
The relentlessness of XE means frequently jumping from project to project. You contribute some sketchy ideas to a pop-up brainstorm session and move on.
You just never know…
Target promoted its C9 brand at a San Francisco park with celebrity-lead yoga, C9 product sampling and a trampoline photo op with an iconic photo of the Golden Gate Bridge.
It's kind of a thrill when your idea becomes realized, because the other 99.9% usually (and deservedly) die quick deaths… see entry K.
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